Бизнесийн Англи хэл

 

Бизнесийн Англи хэл

Unit

Text

Language Focus

Discussion Topics

Fluency Work

 

1.Career Management

Me plc.

The Appointment Pages: job advertisement expressions

Reading between the Lines: understanding job ads

Career, recruitment and interviewing phrases

Do you live to work or work to live? Applying for job that not as advertised

Dream job: interviews – what would be your ideal job?

 

2. Enterprise

Entrepreneurs

Word grammar: expressing nouns in the adjective form

Word Partnerships in the context of entrepreneurial skill

Business Grammar: reporting verbs, gerund/infinitive expressions, prepositional verbs

Entrepreneurism within corporations, using intuition and ingenuity, personal success

Business Venture: starting a new business, drawing up and presenting a business plan

 

3. E-business

Dot-con?

Abbreviations: business and technology terms

Find the Words

Prepositions

Word Partnerships: verbs and verbs phrases

Criticisms of corporate Web sites

Dotcom Clinic: giving online business advice

        Skill Unit A: Meeting Skills

 

4. Brand Management

Brand Wars

Word Partnerships: brand, market and product descriptions

Business Metaphors: terms of war, sport and games, water, health and flight

Business Grammar: writing a successful sales letter

Company names and product differentiation

Product Development: challenging a brand name with a competitive new product

 

5. Prices and Commodities

If the Price is right…

Word Partnerships: business words, fixed expressions in the context of price and money

Word Grammar: price, trade, profit, compete

The language of trends and developments

Bargaining, profit margins, critical business indicators, factors influencing pricing policy

Case study: Sumitomo Bank: the world of commodity trading

 

6.Corporate Entertaining

Looking after the Twenty Percent

Word Partnerships in the context of corporate entertainment

Describing food and drink

Expressions with deal

Above the line and below the line marketing, corporate gift-giving, wining and dining clients, the business lunch

Mixing Business and pleasure: a business meal with a foreign host

        Skills Unit B: Telephoning Skills

 

7. Innovation

Bright Ideas

The Lateral Thinker

Word Partnerships: research, problems, ideas, adverbs

Business phrases with make and do

Creative in business, breakthroughs and backfires, dealing with problems at work, responding to change and new ideas

Brainstorm: defining, and solving  problems

8. Public Relations

True Lies

Word Partnerships in the context of recommendations

PR crises

Key words for mission statements

Expressions with image

Word Grammar: communicate, public, persuade, reputation

Dealing with PR crises

Case Study: Intel in Trouble: holding a crisis


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Бидний тухай

Манай сургалтын төв нь 2009 оны 1 сард хичээлийн 2 танхим 2 багштайгаар байгуулагдаж байсан бол өнөөдөр 2 салбартай, хичээлийн 5 танхим, 9 багштай болон өргөжиж өдөрт 6 ээлжээр нэг ангид 6-8 хүнтэй хичээллэж байна.

Мөн Монголын радиотой хамтран Англи хэлний зайны сургалтыг 2010-2012 онд зохион байгуулсан.

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